We created this four-month long program for my client IBM at MKTG, which helped foster relevant football smack talk among talent from ESPN Fantasy desk like Matthew Berry and Field Yates, NFL Hall of Famers like Charles Woodson, Superfan celebrity fantasy players such as Bonnie Bernstein and Jerry Ferarra, and of course IBM clients like Aaron Baumann, who taught Watson how to play ESPN Fantasy Football. This groundbreaking program broke every goal imagined, we earned tens of millions of impressions through hundreds of pieces of content, including one billion + Watson engagements.