Developed the social watch party for lead client IBM when Gavin ran digital at MKTG Studio, and future RDG partner Rick helped pack the room with VIP talent. In collaboration with the hospitality group, we successfully hosted at the GRAMMY Awards and a half dozen other marquee, VIP influencer live events leveraging the hashtag #WatchPartyIBM, which unified the brand's partnership activations social buzz across events ranging from the Tony's, the Grammys, to the US Open to Monday Night Football.