When Gavin traveled to Skywalker Ranch to pitch this spot to Lucasfilm, it was hard to imagine that the kid who saw the film in the theater was now exec producing this '97 Super Bowl ad. Featuring the one and only Darth Vader, and a kid pesky kid watching ESB in a theater, who can't help but loudly slurp his Pepsi. In support of the Star Wars Trilogy: Special Edition, the largest CPG movie tie in ever, valued at over $1 Billion dollars.