When Gavin traveled to Skywalker Ranch to pitch this spot to Lucasfilm, it was hard to imagine that the kid who saw the film in the theater was now exec producing this '97 Super Bowl ad. Featuring the one and only Darth Vader, and a kid pesky kid watching ESB in a theater, who can't help but loudly slurp his Pepsi. In support of the Star Wars Trilogy: Special Edition, the largest CPG movie tie in ever, valued at over $1 Billion dollars.

From the 1996 Super Bowl, the tale of a Coke driver who couldn't resist the challenge, and a one take masterpiece from Joe Pytka and the A Team at BBDO, this spot remains the highest- rated Super Bowl ad ever produced, per USA Today AdMeter.

What started out as a feathery Mountain Dew TV board became a Pepsi brand spot, a very good call by our client as this shot to #1 for the 1998 Super Bowl, per USA Today AdMeter.

From the 1997 Super Bowl, Gavin’s team at BBDO enlisted the legendary Coyote and all his best Acme arsenal to try and catch a too fast, "Neon Deion" Sanders as the too-fast-to-catch Road Runner.