Groundbreaking first-of-its-kind, star-studded live-streamed get-out-the-vote event
Partnered with Justin Bieber and Scooter Braun to create the official Justin Bieber Emoji App “Justmoji”.
Released fan-only content and music exclusives through the app.
Earned international attention and millions of downloads
Creation and production of “Snicker Stickers
·Strategy
·Content Production and Planning
Custom created and produced video content series with Eva Longoria, including ‘Glam Jam’ and ‘Cooking with Eva’.
Glam Jam highlights her road to the red carpet with her all star Glam Squad.
Cooking with Eva gives an intimate at-home cooking experience with Eva and her best Chef friends
Total Rebrand Project Including:
·Design
·Strategy
·Community Management
·Production
·Go-to-market strategy
·Business Development
·Influencer Activation
Record smashing #FedExDeliversMadden program
Gavin traveled to Cinecitta, Rome to overseesee the production of this legendary commercial. Only Pepsi can bring together the world's biggest music stars of the time; Britney, Pink, Enrique, Queen and then-newcomer Beyonce. Dare for More, indeed.
Co-creation and production of “Official #WatchPartyIBM”
·Influencer Activation
·Strategy
·Experiential
·Content Production
When Gavin traveled to Skywalker Ranch to pitch this spot to Lucasfilm, it was hard to imagine that the kid who saw the film in the theater was now exec producing this '97 Super Bowl ad. Featuring the one and only Darth Vader, and a kid pesky kid watching ESB in a theater, who can't help but loudly slurp his Pepsi. In support of the Star Wars Trilogy: Special Edition, the largest CPG movie tie in ever, valued at over $1 Billion dollars.
From the 1997 Super Bowl, Gavin’s team at BBDO enlisted the legendary Coyote and all his best Acme arsenal to try and catch a too fast, "Neon Deion" Sanders as the too-fast-to-catch Road Runner.
Chicago Street Team #DoTheHaka
A classic, indeed
Making IBM Watson AI more remarkable, all season long. Powering ESPN Fantasy Football's app